Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to join their Marketing team.

Key Responsibilities

• Develop a deep understanding of the customer, products, buyer's journey, and associated personas
• Create and execute a cohesive, integrated marketing strategy to engage customers and educate them on software solutions
• Measure, analyze, and report campaign performance against a set of KPIs

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related area of study
• 5 - 7 years of experience in B2B customer marketing
• Experience in commercial software marketing/demand generation is a plus
• Proven success driving end-to-end demand generation campaigns
• Basic knowledge of Google Analytics, PPC, SEO, and Meta tagging