Job Summary
A company is looking for a Digital Marketing Manager to lead multi-channel digital marketing programs.
Key Responsibilities
- Develop and execute full-funnel marketing campaigns to drive qualified pipeline through digital channels
- Manage HubSpot for marketing automation, CRM sync, segmentation, and reporting
- Oversee SEO strategy, content creation, and marketing for events and customer advocacy programs
Required Qualifications
- 5+ years of experience in digital marketing, preferably in B2B SaaS or govtech environments
- Proficiency with HubSpot, including workflows, lead scoring, and reporting
- Experience managing Google Ads and LinkedIn campaigns
- Strong knowledge of SEO principles and tools
- Experience producing and promoting video content and managing customer advocacy programs
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