Job Summary
A company is looking for a Digital Marketing Strategy Practice Lead.
Key Responsibilities
- Develop integrated digital marketing strategies across various channels
- Conduct marketing technology assessments and provide platform-agnostic recommendations
- Mentor junior strategists and contribute to internal training programs
Required Qualifications
- 8-10+ years of experience in digital marketing strategy and planning
- Strong expertise in Paid Media strategy across multiple platforms
- Experience in leading Marketing Technology Assessments
- Hands-on knowledge of Optimizely, Sitecore, and HubSpot
- Bachelor's degree in Marketing, Business Strategy, or a related field preferred
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