Director of CRM & Retention

Job Summary

A company is looking for a Director of CRM & Retention to manage the customer lifecycle and enhance engagement strategies.

Key Responsibilities

• Own CRM and lifecycle marketing strategy from onboarding to retention and referrals
• Lead a high-performing CRM team and optimize lifecycle journeys for customer segments
• Drive activation and engagement through effective messaging and cross-functional collaboration

Required Qualifications

• 8-12+ years in CRM, lifecycle, or retention marketing, preferably in B2C or fintech
• Experience in developing CRM strategies across various customer lifecycle stages
• Hands-on knowledge of CRM platforms and behavioral data
• Proven ability to build and scale high-performing teams globally
• Fluency in engagement, LTV, and retention metrics with a data-driven approach