Growth Copywriter

Job Summary

A company is looking for a Growth Copywriter to craft compelling, conversion-focused messaging across multiple performance marketing channels.

Key Responsibilities

• Write engaging ad copy for paid social media and develop high-converting copy for PPC platforms
• Script audio ads and assist in writing for user-generated content and influencer campaigns
• Optimize landing page copy and conduct A/B testing to enhance ad performance

Required Qualifications

• 3-6+ years of experience in copywriting for DTC brands
• Strong understanding of direct response marketing and conversion copywriting principles
• Experience writing for performance-driven campaigns, including paid social and search
• Ability to adapt writing style based on data and different tones/voices
• Strong research skills to uncover audience insights and craft compelling messaging