Head of Lifecycle Marketing

Job Summary

A company is looking for a Head of Lifecycle Marketing.

Key Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies to enhance activation, engagement, retention, and conversion
• Utilize data for effective user segmentation to create tailored marketing campaigns
• Design and execute automated and manual messaging programs supporting marketing campaigns and product launches

Required Qualifications

• 6+ years of experience in lifecycle, CRM, or email marketing, preferably in a product-led or SaaS environment
• Demonstrated success in building full-funnel lifecycle programs that yield measurable results
• Hands-on experience with marketing automation tools and segmentation frameworks
• Strong analytical skills with proficiency in marketing analytics tools
• Passion for user experience and customer-centric marketing