Lifecycle Marketing Lead

Job Summary

A company is looking for a Lifecycle Marketing Lead (B2B2C) to build and scale patient and provider journeys for their Advanced Primary Care Management business.

Key Responsibilities

• Design and scale high-impact Patient & Provider journeys
• Architect and launch multi-channel marketing strategies to engage providers and patients
• Own a high-velocity experimentation roadmap to test and optimize marketing campaigns

Required Qualifications

• 8+ years of experience in lifecycle, CRM, or growth marketing, preferably in healthcare or healthtech
• Proven success in building and scaling marketing programs from scratch
• Experience managing multi-channel marketing strategies across various platforms
• Comfortable with marketing automation platforms and collaborating with technical teams
• Strong analytical skills with the ability to derive insights from data