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Lifecycle Marketing Manager

7/9/2025

Remote

Job Summary

A company is looking for a Lifecycle Marketing Manager to drive acquisition and engagement across its portfolio of brands.

Key Responsibilities
  • Own the strategy and execution of lifecycle marketing programs to enhance user journeys and drive key metrics
  • Analyze performance data to derive insights that inform marketing strategies and optimize user engagement
  • Lead the development and management of email and SMS campaigns aimed at increasing product engagement and conversions
Required Qualifications
  • 6-8+ years of lifecycle marketing experience in high-consideration environments
  • 2-3 years of experience managing and scaling high-performing teams
  • Deep expertise in HubSpot; familiarity with Braze or Iterable is a plus
  • Proficiency in email and SMS marketing automation
  • Basic working knowledge of SQL and HTML

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