Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager (Remote).

Key Responsibilities

• Develop and execute targeted, multi-channel lead nurture and lifecycle marketing campaigns
• Optimize customer lifecycle stages including onboarding, adoption, retention, and expansion
• Collaborate with cross-functional teams to align lifecycle communications with business objectives

Required Qualifications

• 5 years of experience in lifecycle marketing or similar roles in B2B SaaS
• Hands-on experience with CRM (Salesforce) and Marketing Automation (HubSpot)
• Demonstrated success in metrics-driven multi-channel lifecycle campaigns
• Experience in high-growth SaaS environments
• Strong project management skills with the ability to manage multiple initiatives