Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead email and SMS marketing strategies that enhance customer engagement and conversion.

Key Responsibilities

• Enhance the customer journey through Braze, driving application and conversion rates
• Design and implement omni-channel segmentation and targeting strategies
• Develop KPIs and reporting to measure the lifecycle program's impact on business goals

Required Qualifications

• 4-6 years of experience managing email and SMS marketing programs
• 2+ years of experience with the Braze platform
• Strong analytical skills for creating reporting frameworks
• Experience in direct-to-consumer (D2C) marketing; B2B experience is a plus
• Background in financial services, fintech, or regulated industries preferred