Job Summary
A company is looking for a Lifecycle Marketing Manager to lead email and SMS marketing strategies that enhance customer engagement and conversion.
Key Responsibilities
- Enhance the customer journey through Braze, driving application and conversion rates
- Design and implement omni-channel segmentation and targeting strategies
- Develop KPIs and reporting to measure the lifecycle program's impact on business goals
Required Qualifications
- 4-6 years of experience managing email and SMS marketing programs
- 2+ years of experience with the Braze platform
- Strong analytical skills for creating reporting frameworks
- Experience in direct-to-consumer (D2C) marketing; B2B experience is a plus
- Background in financial services, fintech, or regulated industries preferred
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