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Lifecycle Marketing Manager

7/9/2025

Remote

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead email and SMS marketing strategies that enhance customer engagement and conversion.

Key Responsibilities
  • Enhance the customer journey through Braze, driving application and conversion rates
  • Design and implement omni-channel segmentation and targeting strategies
  • Develop KPIs and reporting to measure the lifecycle program's impact on business goals
Required Qualifications
  • 4-6 years of experience managing email and SMS marketing programs
  • 2+ years of experience with the Braze platform
  • Strong analytical skills for creating reporting frameworks
  • Experience in direct-to-consumer (D2C) marketing; B2B experience is a plus
  • Background in financial services, fintech, or regulated industries preferred

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