Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager focused on customer activation.

Key Responsibilities

• Design and implement personalized, data-driven customer activation journeys
• Build and optimize multi-channel activation campaigns, particularly through email and SMS
• Collaborate with Product and Engineering teams to ensure data flow supports activation goals

Required Qualifications

• 3-5+ years of experience in lifecycle marketing, CRM, or growth marketing
• Proven success in executing automated campaigns aimed at user conversion
• Expertise with major marketing automation platforms (e.g., Braze, Iterable, HubSpot)
• Strong analytical skills with fluency in activation KPIs and data interpretation
• Ability to adapt quickly in a fast-paced environment