Marketing Analyst Lead

Job Summary

A company is looking for a Marketing Analyst Lead to shape and execute go-to-market strategies through data analysis and cross-functional collaboration.

Key Responsibilities

• Analyze campaign effectiveness and marketing spend ROI to identify growth opportunities
• Develop and maintain dashboards and reports tracking key performance indicators (KPIs)
• Collaborate with various teams to ensure cohesive strategy execution and alignment

Required Qualifications

• Bachelor's degree in Business, Economics, Data Analytics, or a related field
• 2-4 years of experience in B2B marketing/sales/customer analytics or a related field
• Strong skills in data analysis tools such as SQL and BI Tools
• Familiarity with CRM platforms like Salesforce and data visualization tools
• Proven track record of supporting marketing teams through data-driven strategies