Media Analytics Manager

Job Summary

A company is looking for a Manager, Media Analytics.

Key Responsibilities:

• Lead execution of analytics strategy including data integration, reporting, and advanced analytics
• Develop statistical models and frameworks to support campaign planning and performance optimization
• Collaborate with teams to ensure alignment between analytics support and measurement frameworks

Required Qualifications:

• 4+ years of media analytics experience in a media agency environment
• Bachelor's degree in Statistics, Economics, Finance, or a related quantitative field
• Proficiency in R for statistical analysis and modeling
• Experience with time series forecasting and predictive modeling techniques
• Familiarity with financial market dynamics and their impact on marketing performance