Offline Marketing Manager

Job Summary

A company is looking for an Offline Marketing Manager to lead offline marketing campaigns for customer acquisition.

Key Responsibilities

• Develop and execute direct mail strategies for Personal Loans and Personal Lines of Credit
• Manage campaign planning, audience segmentation, creative execution, and vendor relationships
• Measure and analyze performance of offline campaigns to optimize effectiveness

Required Qualifications

• 5+ years of marketing experience, with at least 2 years in offline or integrated marketing
• Experience with tools such as SAS, SQL, and Tableau
• Proven success in running offline marketing campaigns
• Bachelor's degree in Marketing, Business, or a related field
• Experience in a high-growth, cross-functional startup or scale-up environment is a plus