Job Summary
A company is looking for a Paid Media Strategist to manage and optimize pay-per-click campaigns for clients in the legal sector.
Key Responsibilities
- Assist in the creation and optimization of paid media campaigns across various platforms
- Conduct keyword research and develop ad copy to support campaign objectives
- Monitor campaign performance metrics and provide regular reporting and analysis
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- 2+ years of experience in digital marketing, focusing on paid media in the legal vertical
- Familiarity with paid media platforms such as Google Ads and Bing Ads
- Strong analytical skills to interpret data and derive actionable insights
- Ability to multitask and manage multiple projects simultaneously
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