Performance Marketing Strategist

Job Summary

A company is looking for a Performance Marketing Strategist to develop and execute paid media strategies for B2B audiences.

Key Responsibilities:

• Develop targeted media strategies to drive site traffic and marketing qualified leads (MQLs)
• Manage day-to-day marketing strategy across multiple channels, including campaign planning and budget allocation
• Identify and report on key performance indicators and collaborate with internal teams to optimize performance

Required Qualifications:

• 5+ years of experience managing media strategy for B2B audiences
• Proven ability to drive measurable results such as leads, traffic, and sales
• Demonstrated knowledge of platforms like Google Ads, Meta, and LinkedIn
• Strong project management skills with internal stakeholders and external partners
• Analytical skills to interpret large data sets and make data-driven decisions