Job Summary
A company is looking for a Principal Data Scientist to lead the development of advanced algorithms and modeling approaches for their advertising platform.
Key Responsibilities
- Design and implement algorithms to identify high-likelihood converters at the household level
- Build and productionize predictive models for targeting, bidding, and optimization
- Develop measurement frameworks to monitor precision and performance across campaigns
Required Qualifications
- 8+ years of experience in data science with a track record of ML/optimization solutions
- Deep expertise in predictive modeling and targeting optimization
- Strong coding skills in Python and SQL, with experience in ML/analytics libraries
- Fluency in causal inference methods and probabilistic modeling
- Familiarity with advertising data ecosystems and user behavior data
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