Job Summary
A company is looking for a Product Manager to develop and execute marketing plans in the FinTech sector.
Key Responsibilities
- Collaborate with BD and Partnerships teams to create messaging, launch plans, and go-to-market campaigns
- Create and manage marketing content and campaigns for enterprise and institutional audiences
- Define success metrics, analyze campaign performance, and optimize based on results
Required Qualifications
- Bachelor's Degree required; MBA preferred
- Experience planning, executing, and optimizing integrated marketing campaigns
- Familiarity with blockchain, stablecoins, wallets, developer tools, and crypto exchanges
- Proven ability to work with BD, Partnerships, Sales, Product, and Comms teams
- Ability to define KPIs and make data-backed decisions
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