Product Marketing Lead

Job Summary

A company is looking for a Product Marketing Lead for a U.S. remote opportunity.

Key Responsibilities

• Lead go-to-market strategies for product launches, ensuring alignment with market needs
• Define and evolve product positioning and messaging based on audience understanding
• Develop competitive intelligence and market research to inform product and sales strategies

Required Qualifications

• 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise software
• Proven ability to create differentiated messaging and translate technical features into customer value
• Experience developing sales collateral and marketing content
• Comfortable working cross-functionally with product, sales, and customer teams
• Experience with marketing and sales tools such as Salesforce and Webflow