Product Marketing Specialist

Job Summary

A company is looking for a Product Marketing Specialist with a B2B or Instructional Marketing background.

Key Responsibilities:

• Collaborate with BD and Partnerships teams to create joint messaging and go-to-market campaigns
• Create and manage marketing content tailored to enterprise and institutional audiences
• Define success metrics, analyze campaign performance, and optimize based on results

Required Qualifications:

• Bachelor's Degree required; MBA preferred
• Experience in crafting and executing go-to-market plans for ecosystem and institutional audiences
• Familiarity with blockchain, stablecoins, wallets, and crypto exchanges
• Proven ability to work with cross-functional teams including BD, Partnerships, and Sales
• Experience in planning and optimizing integrated marketing campaigns