Product Marketing Strategy Lead

Job Summary

A company is looking for a Product Marketing Strategy Lead to develop and execute marketing strategies aligned with business goals.

Key Responsibilities

• Develop and own the integrated marketing strategy, defining KPIs and measuring campaign performance
• Lead product positioning, messaging, and go-to-market strategies while managing marketing assets
• Manage multi-channel campaigns and collaborate with cross-functional teams to align messaging and initiatives

Required Qualifications

• 6+ years of product management/marketing experience, including 1-2 years in a customer/market-facing role
• Demonstrated experience in developing and executing marketing strategies and campaigns
• Strong ROI-tracking skills with the ability to measure campaign effectiveness
• Ability to work independently in a fast-paced environment
• Proficiency in building and maintaining networks within and outside the organization