Job Summary
A company is looking for a Senior ABM & Lifecycle Paid Ads Manager.
Key Responsibilities
- Own and execute the account-based marketing (ABM) and lifecycle paid marketing strategy globally
- Collaborate with cross-functional teams to align targeted account lists and messaging across demand generation
- Define and analyze KPIs to enhance campaign effectiveness and ensure alignment with sales objectives
Required Qualifications
- 5+ years of experience in B2B paid ads, with at least 2 years focused on ABM paid ads/demand generation
- Experience with Salesforce, Hubspot, and ABM technologies (Demandbase preferred)
- Experience in lifecycle paid ads execution and understanding of different business strategies
- Proactive self-starter with the ability to manage multiple complex projects simultaneously
- Fluent in written and spoken English
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