Job Summary
A company is looking for a Senior Advertising Strategist to lead and optimize cross-channel advertising campaigns for B2B brands.
Key Responsibilities
- Lead development of advertising strategy across multiple platforms including Google, LinkedIn, Meta, and Bing
- Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies
- Analyze results using various reporting tools to drive recommendations and manage campaign pacing and budget allocation
Required Qualifications
- 4-8 years of experience in digital advertising strategy and execution
- Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads
- Experience with ABM platforms like 6Sense and RollWorks
- Strong analytical skills with experience in Google Analytics and reporting frameworks
- Proficiency with UTM strategy, A/B testing, and campaign tracking in Google Tag Manager
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