Senior Advertising Strategist

Job Summary

A company is looking for a Senior Advertising Strategist to lead and optimize cross-channel advertising campaigns for B2B brands.

Key Responsibilities

• Lead development of advertising strategy across multiple platforms including Google, LinkedIn, Meta, and Bing
• Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies
• Analyze results using various reporting tools to drive recommendations and manage campaign pacing and budget allocation

Required Qualifications

• 4-8 years of experience in digital advertising strategy and execution
• Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads
• Experience with ABM platforms like 6Sense and RollWorks
• Strong analytical skills with experience in Google Analytics and reporting frameworks
• Proficiency with UTM strategy, A/B testing, and campaign tracking in Google Tag Manager