Senior Analyst, Analytics

Job Summary

A company is looking for a Senior Analyst, Analytics to analyze marketing and advertising data for actionable insights and optimization.

Key Responsibilities

• Support media optimization initiatives for digital and offline channels, including measurement plan development and insight presentation
• Design, develop, and update dashboards for campaign performance and conduct ad-hoc marketing campaign analyses
• Collaborate with internal teams and clients to develop actionable insights and support analytics and optimization plans

Required Qualifications

• Bachelor's or Master's degree in a quantitative field, Business/Marketing, or Computer Science
• 3+ years' experience with advertising platforms and datasets
• Thorough knowledge of web analytics tools (e.g., Google Analytics, Adobe)
• Mastery of Microsoft Excel and dashboard software (e.g., Adverity, Tableau)
• Proficient statistical programming skills (R, SQL, or Python)