Senior Content Marketing Manager

Job Summary

A company is looking for a Senior Content Marketing Manager to lead content strategy and execution for demand generation campaigns.

Key Responsibilities

• Develop and execute content strategies that support demand generation campaigns and business goals
• Write high-quality content assets across the buyer journey and manage the content lifecycle
• Analyze campaign performance and collaborate cross-functionally to enhance campaign experiences

Required Qualifications

• 5+ years of experience in B2B content marketing, preferably in SaaS or AdTech/MarTech
• Proven success in crafting content that supports lead generation and sales enablement
• Experience using Google Analytics (GA4) and heatmapping tools to assess content performance
• Strong writing skills with the ability to adapt tone and structure based on audience and funnel stage
• Experience designing and executing A/B tests on content assets to optimize engagement and conversions