Senior Customer Marketing Manager

Job Summary

A company is looking for a Senior Customer Engagement & Retention Marketing Manager.

Key Responsibilities

• Design and implement onboarding programs to accelerate product adoption and enhance customer experience
• Develop targeted campaigns to increase feature awareness and drive customer engagement
• Create and execute marketing strategies to support customer retention and high renewal rates

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 8-12+ years of experience in B2B SaaS marketing focusing on customer lifecycle and retention
• Proven experience with multi-channel marketing campaigns that drive measurable results
• Expertise in marketing automation platforms and CRM systems
• Strong analytical skills to interpret data and make data-driven decisions