Senior Data Scientist, Marketing Analytics

Job Summary

A company is looking for a Senior / Staff Data Scientist, Marketing Analytics.

Key Responsibilities

• Analyze marketing performance by designing and building dashboards to monitor key performance indicators
• Drive strategy with insights through deep-dive analyses of channel effectiveness and campaign ROI
• Own marketing experimentation by designing, executing, and analyzing incrementality tests and marketing experiments

Required Qualifications

• 5-7+ years of experience in a quantitative role such as marketing analytics, data science, or business intelligence
• Expert-level proficiency in SQL and programming skills in Python or R
• Experience with BI tools like Mode, Metabase, or Looker for dashboard creation
• Deep understanding of quasi-experimental design and causal inference
• Strong business acumen with the ability to translate complex data into actionable insights