Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Manager, Demand Generation & Integrated Campaigns.

Key Responsibilities

• Own and execute the ABM-led demand generation strategy targeting high-value accounts in the consumer goods sector
• Develop integrated marketing campaigns across various channels to drive qualified pipeline
• Collaborate with sales and marketing leadership to align on strategies, performance metrics, and campaign workflows

Required Qualifications

• 6+ years of B2B SaaS marketing experience, with at least 3 years in integrated demand generation and ABM programs
• Proven track record of collaboration with sales teams to achieve pipeline targets
• Deep experience with ABM tools and strategies, including 1:many, 1:few, and 1:1 programs
• Expertise in key MarTech platforms such as HubSpot, LinkedIn Ads, and Google Ads
• Strong analytical skills with experience in managing revenue-centric KPIs and pipeline metrics