Job Summary
A company is looking for a Digital Analyst Senior or Lead.
Key Responsibilities
- Lead the implementation and optimization of digital media campaigns, managing significant annual spend
- Implement tracking for digital marketing campaigns and ensure compliance with data privacy standards
- Collaborate with cross-functional teams and troubleshoot technical challenges related to digital assets and site performance
Required Qualifications
- A minimum of six years of analytical work experience in a professional setting, including experience with Google Analytics/Google Tag Manager
- OR a Bachelor's degree or higher and a minimum of five years of relevant analytical experience
- OR a Bachelor's degree in a quantitative field and a minimum of three years of analytical work experience
- Expertise in digital media tools such as Google Campaign Manager and Google Ads is preferred
- Strong knowledge of digital campaign tracking methods and compliance regulations
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