Job Summary
A company is looking for a Senior Director, Digital Channel Strategy.
Key Responsibilities
- Develop and execute a comprehensive digital channel strategy aligned with business goals
- Lead and inspire a team of digital marketing professionals while fostering a culture of innovation
- Establish KPIs and utilize data-driven insights to optimize campaigns and improve ROI
Required Qualifications
- 10+ years of enterprise B2B marketing experience focused on demand generation or growth marketing
- Expertise in developing and measuring innovative demand generation programs across multiple channels
- Deep knowledge of digital marketing channels including SEM, SEO, and social media
- Experience managing complex budgets and forecasting
- Collaborative mindset with strong analytical skills to interpret data effectively
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