Senior Director, Digital Strategy

Job Summary

A company is looking for a Senior Director, Digital Channel Strategy.

Key Responsibilities

• Develop and execute a comprehensive digital channel strategy aligned with business goals
• Lead and inspire a team of digital marketing professionals while fostering a culture of innovation
• Establish KPIs and utilize data-driven insights to optimize campaigns and improve ROI

Required Qualifications

• 10+ years of enterprise B2B marketing experience focused on demand generation or growth marketing
• Expertise in developing and measuring innovative demand generation programs across multiple channels
• Deep knowledge of digital marketing channels including SEM, SEO, and social media
• Experience managing complex budgets and forecasting
• Collaborative mindset with strong analytical skills to interpret data effectively