Senior Director of Consumer Marketing

Job Summary

A company is looking for a Senior Director of Consumer Marketing.

Key Responsibilities

• Develop and maintain a comprehensive, data-driven marketing strategy and roadmap
• Build omnichannel campaigns for acquisition and optimize onboarding flows
• Manage the marketing budget and drive continuous experimentation to maximize campaign effectiveness

Required Qualifications

• 12+ years of experience in marketing, product marketing, or customer experience management
• Experience in building campaigns across multiple channels, including email, SMS, and social media
• Strong analytical skills with the ability to analyze business performance metrics
• Familiarity with CRM tools and data literacy
• Knowledge of HIPAA, TCPA, and healthcare-related marketing compliance requirements