Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead full-funnel marketing campaigns focused on customer conversion and retention.

Key Responsibilities

• Own the strategy and execution of lifecycle journeys including onboarding, adoption, expansion, and retention
• Continuously optimize early-stage journeys to enhance conversion rates and feature adoption
• Develop retention strategies and collaborate with customer success for high-touch interventions

Required Qualifications

• 7+ years of experience in designing CRM-integrated campaigns in B2B SaaS
• Hands-on expertise in marketing automation tools such as Customer.io, Braze, or Marketo
• Ability to analyze lifecycle data and translate findings into actionable strategies
• Strong relationship-building skills for cross-functional collaboration
• Familiarity with AI tools to enhance lifecycle marketing processes