Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to design and optimize customer engagement strategies.

Key Responsibilities

• Develop and implement lifecycle marketing strategies to enhance customer adoption and retention
• Execute experiments across various channels to improve user engagement and experience
• Analyze customer journey data to identify improvements and communicate insights across the organization

Required Qualifications

• 7+ years in marketing, with at least 4 years in a cross-channel CRM role
• Strong analytical skills with the ability to translate data into actionable insights
• Experience with campaign management tools such as Iterable or Braze
• Familiarity with Salesforce, Mixpanel, and Looker
• Passion for mental health and wellness