Senior Manager, Integrated Marketing

Job Summary

A company is looking for a Senior Manager, Consumer Integrated Marketing - New Verticals Acquisition.

Key Responsibilities

• Lead New Vertical acquisition efforts and define targeting and communication strategies
• Develop consumer acquisition strategy, focusing on goals and core value propositions
• Collaborate cross-functionally to implement marketing strategies and track performance metrics

Required Qualifications

• 7+ years of professional marketing experience in corporate or startup environments
• Bachelor's degree required; MBA preferred
• 2+ years of people leadership experience
• Fluency across the marketing mix and understanding of its role across the funnel
• Experience in paid marketing and SEO/SEM preferred