Senior Manager, Paid Social

Job Summary

A company is looking for a Manager, Paid Social to join their Performance Marketing team.

Key Responsibilities

• Lead and optimize paid media campaigns across Meta, TikTok, and emerging platforms
• Manage channel performance, focusing on customer acquisition cost (CAC) and new customer volume targets
• Develop and implement a data-driven A/B testing roadmap to enhance performance

Required Qualifications

• 5+ years of experience managing performance media campaigns with a seven-figure budget
• Hands-on experience with Meta and TikTok ad platforms
• Experience in building and managing annual testing roadmaps for paid social channels
• Understanding of creative strategy from a direct response performance perspective
• Familiarity with attribution methodologies and conducting conversion lift studies