Senior Marketing Manager

Job Summary

A company is looking for a Senior Manager of Customer Engagement.

Key Responsibilities

• Develop and execute a comprehensive customer engagement strategy across all lifecycle stages
• Lead high-impact engagement programs including newsletters, webinars, and community content
• Oversee the redevelopment of the online customer portal and customer-facing website to enhance engagement

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred
• 12+ years of experience in B2B marketing, customer engagement, or lifecycle marketing
• Proven ability to lead engagement strategies that drive business performance
• Experience with CRM, marketing automation, and customer insight platforms
• Demonstrated success in balancing strategic leadership with hands-on program delivery