Job Summary
A company is looking for a Senior Officer - Standard Retention.
Key Responsibilities
- Lead omnichannel strategy and execution for donor retention and reactivation
- Design and implement donor journeys to increase retention and engagement
- Develop conversion campaigns and analyze retention trends for key donor segments
Required Qualifications
- Bachelor's degree in communications, marketing, or related field, or equivalent experience
- At least six years of nonprofit mass marketing fundraising experience
- Experience managing cross-functional campaigns with CRM and analytics
- Strong project management and segmentation skills
- Familiarity with CRM and marketing platforms such as Salesforce and Pardot
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