Senior Paid Social Specialist

Job Summary

A company is looking for a Sr. Paid Social Acquisition Specialist to drive full-funnel paid social media strategies for client growth.

Key Responsibilities

• Plan, launch, and optimize paid social campaigns across various platforms to drive customer acquisition and retention
• Align paid social initiatives with broader direct-to-consumer growth strategies, ensuring a cohesive full-funnel approach
• Leverage advanced analytics to monitor campaign performance and inform optimizations, tracking key metrics to exceed targets

Required Qualifications

• Bachelor's degree in Marketing or a related field
• 5+ years of hands-on performance marketing experience in paid social
• Highly knowledgeable in bidding and targeting automation tools; proficient in Google Analytics and ad management platforms
• Excellent project management capabilities and ability to handle complex, multi-stakeholder projects
• Thrive in a fast-paced environment with evolving priorities and demonstrate strong ownership