Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to lead instructor-facing messaging and positioning aimed at driving instructor acquisition and success.

Key Responsibilities

• Define value propositions for instructors and collaborate with teams to enhance instructor conversion
• Conduct qualitative and quantitative research to understand instructor motivations and industry trends
• Create and measure content effectiveness across various platforms to adjust strategies accordingly

Required Qualifications

• Strong experience in product marketing, preferably in a B2C or marketplace context
• Ability to create effective positioning and high-converting copy
• Fluency in qualitative research and data analysis
• Proven track record of launching impactful products or features
• Familiarity with the creator or expert economy is a plus