Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to drive product success through market insights and strategic alignment.

Key Responsibilities

• Conduct market research to understand the healthcare industry and customer needs
• Develop product positioning, messaging, and go-to-market strategies for new launches
• Collaborate cross-functionally to align strategies and support demand generation initiatives

Required Qualifications

• 7+ years of experience in product marketing, particularly in healthcare B2B and B2B2C models
• Strong understanding of the healthcare market and customer needs
• Proven experience in market research, product positioning, and go-to-market strategy development
• Excellent cross-functional collaboration skills
• Bachelor's degree in marketing, business, healthcare management, or a related field; advanced degree is a plus