Job Summary
A company is looking for a Senior Programmatic Manager (Retail/DTC).
Key Responsibilities
- Executing programmatic strategies aligned with campaign objectives and KPIs
- Implementing programmatic best practices across campaigns, including setup, targeting, optimization, and reporting
- Collaborating with cross-functional teams to ensure seamless integration of programmatic efforts
Required Qualifications
- 4+ years of directly related experience in programmatic advertising
- Solid understanding of the programmatic landscape, including major Demand-Side Platforms (DSPs)
- Proven track record of executing successful programmatic campaigns
- Strong analytical skills and experience in data analysis and optimization
- Industry experience in retail apparel, fashion, or DTC e-commerce is strongly preferred
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