Segment Marketing Manager

Job Summary

A company is looking for a Segment Marketing Manager, Sales & Marketing.

Key Responsibilities

• Own the end-to-end customer journey and messaging for the sales and marketing customer segment
• Partner with Sales and Marketing to uncover insights and translate them into targeted go-to-market strategies
• Lead integrated demand and lifecycle marketing programs, including webinars and sales-led campaigns

Required Qualifications

• SaaS experience is required, with familiarity in SaaS metrics and product-led growth models
• 6+ years of experience in B2B marketing with a proven record in integrated marketing campaigns
• Experience marketing to sales and marketing teams, including revenue operations and enablement audiences
• Skilled at translating customer insights into actionable strategies through quantitative and qualitative research
• Strong project and stakeholder management skills, comfortable leading cross-functional initiatives