Senior Analyst, Analytics

Job Summary

A company is looking for a Senior Analyst, Analytics to analyze marketing and advertising data for actionable insights and optimization.

Key Responsibilities

• Support media optimization initiatives for digital and offline channels through measurement plan development and insight presentation
• Design and develop dashboards to enable performance tracking and conduct ad-hoc marketing campaign analyses
• Collaborate with internal teams and clients to develop actionable insights and optimize marketing strategies

Required Qualifications

• Bachelor's or Master's degree in a quantitative field, Business/Marketing, or Computer Science
• 3+ years of experience with advertising platforms and datasets
• Mastery of Microsoft Excel and web analytics tools (e.g., Google Analytics, Adobe)
• Proficient in statistical programming (R, SQL, or Python) and dashboard software (e.g., Adverity, Tableau)
• Experience with CTV DSPs and strong understanding of digital and offline media analytics