Senior Brand Manager

Job Summary

A company is looking for a Senior Brand Manager.

Key Responsibilities

• Lead category strategy and execution to unlock growth opportunities and build brand awareness
• Analyze business performance and consumer insights to inform strategy and optimize brand performance
• Develop and launch go-to-market plans for new products, ensuring effective marketing strategies

Required Qualifications

• Bachelor's degree required
• 7+ years of experience in brand management, preferably in Consumer Goods
• Experience defining an innovation roadmap and navigating the product development process
• Strong analytical skills with proficiency in consumer analytics and insights
• Demonstrated success in defining brand strategy and launching products with comprehensive marketing support