Senior Client Marketing Manager

Job Summary

A company is looking for a Senior Manager, Client Marketing.

Key Responsibilities

• Develop and execute multi-channel communication strategies to enhance client awareness and engagement
• Identify and segment high-potential client clusters for personalized outreach and engagement
• Collaborate with Customer Success and Sales teams to create marketing materials for cross-sell and upsell initiatives

Required Qualifications

• Bachelor's Degree or equivalent experience
• 5+ years of experience in B2B marketing, focusing on client marketing and account-based strategies
• Strong understanding of client marketing principles and best practices
• Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
• Proven leadership abilities and a data-driven approach