Senior Content Marketer Job at Animalz in San Diego

About AnimalzAnimalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer’s goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.About the RoleAs Director of Enterprise Content Services at Animalz, you’ll lead our Enterprise content services team in developing and executing sophisticated content programs to support our customers’ broader marketing initiatives. You’ll build and nurture customer relationships at the Director and VP level, while managing a team of Senior Content Marketers and Associate Heads of Content to deliver high-quality, high-volume content that drives measurable business outcomes.You’ll be responsible for managing a substantial book of business ranging from $100K-$150K in monthly revenue (a mix of retainers and project-based additional spend), with a key performance indicator of maintaining 93% customer and revenue retention. This role offers significant growth opportunities, with the expectation to expand the book of business beyond $250K monthly revenue within 12 months, with bonus incentives included.This is a strategic role to refine the vision and operations for how Animalz serves its largest customers. It requires deep understanding of Enterprise B2B marketing teams, exceptional communication skills, and a desire to continually explore our customers’ technical subject matter. You’ll be responsible for developing strategic content programs within customers’ existing frameworks, ensuring consistent quality across high-volume deliverables, and maintaining healthy margins while delivering white-glove service to our enterprise customers.What You’ll DoCustomer ManagementDirectly manage select enterprise accounts while overseeing team members handling other accountsDevelop targeted content strategies that enhance customers’ existing marketing frameworksDeliver premium service through strategic planning, weekly content, monthly reporting, and quarterly business reviewsLead high-stakes customer meetings and navigate complex approval processes with Director/VP-level stakeholdersEstablish clear expectations, manage project scope, and guide change management processes when customers undergo organizational restructuringRefining Operations to Ensure QualityImplement robust review processes to consistently exceed customer quality expectationsDrive key metrics: customer retention, talent retention, account margins, and customer KPIsDesign and execute exceptional customer onboarding that sets a strong foundation in the first 45 daysCollaborate with Animalz leadership on strategic capacity planning, balancing full-time and freelance resources to meet account demands while maintaining qualityBalance customer-directed work with proactive strategic initiatives and independent researchManaging the TeamLead and develop a team of 3+ Senior Content Marketers, Associate Heads of Content, and Heads of ContentBuild and manage both full-time staff and freelance network for scalable content productionMaintain strong relationships with editors to ensure consistent quality across deliverablesFoster talent retention through effective coaching, mentorship, and professional developmentGrowing the ProgramExecute a vision for scaling enterprise content services to $250K+ monthly revenuePartner with Sales to identify new opportunities and generate valuable referrals/case studiesTranslate high-level strategies into actionable quarterly roadmaps that drive growthConnect content initiatives directly to customer business metrics (MQLs, pipeline influence)Help market the enterprise program both internally and externally in collaboration with the Director of MarketingCore CompetenciesStrategic ThinkingAbility to develop content approaches that enhance and complement existing enterprise marketing strategiesStrong understanding of how content supports broader marketing and business objectives in enterprise contextsSkill in identifying strategic opportunities within customer-defined parametersEnterprise NavigationDeep understanding of enterprise organizational structures, decision-making processes, and stakeholder managementExperience working with Director and VP-level marketing leaders and understanding their prioritiesAbility to identify and manage the political dynamics within customer organizationsTeam LeadershipStrong people management skills with experience leading and developing content teamsAbility to build systems and processes that enable high-volume content production without sacrificing qualityTalent for identifying and nurturing strengths in team members and freelancersCommunication & Relationship BuildingExceptional verbal and written communication skills, with the ability to tailor messaging to different stakeholder levelsConfidence in presenting strategies and results to senior executivesDiplomatic yet assertive approach to negotiation and scope managementQuality at ScaleExperience scaling content operations while maintaining consistent qualityStrong understanding of freelance management, including recruitment, assignment, and quality assuranceProficiency in leveraging AI tools to enhance (not replace) human content creation processesChange ManagementSuccessfully navigate customer reorganizations and evolving prioritiesAbility to renegotiate scopes and SLAs when enterprise organizations restructureExperience maintaining service continuity during periods of customer transitionBusiness AcumenUnderstanding of agency economics, including margin management and resource allocationExperience balancing customer demands with business profitabilityAbility to make strategic decisions that benefit both the customer and the agencyWhat We’re Looking For6-10 years of experience in B2B marketing, with at least 3-5 years leading content teams in enterprise environmentsExperience managing enterprise content programs with substantial budgets (≥$500K annually)Demonstrable impact on pipeline influence and revenue metricsDeep understanding of enterprise B2B SaaS marketing structures and stakeholder dynamicsProven track record managing relationships at Director/VP levelExperience building systems for high-volume content productionExpertise in AI-assisted content workflows and quality assuranceStrong analytical, communication, and leadership skillsProven ability to grow and retain customer accounts with high retention ratesExperience scaling team capacity while maintaining quality and profitabilityOur ValuesAt Animalz, our values guide how we show up for our customers, our teammates, and the content we create. We’re looking for team members who embody these principles and want to grow within them.Value Over Vanity: We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers’ customers.Two Steps Ahead: Great work anticipates needs before they arise. We’re proactive and strategic, always looking for ways to solve problems before they become blockers.Power Source; Not Power Trip: We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others.Pursue Mastery: We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We’re always learning, evolving, and testing new approaches.Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of technology—including AI—to drive meaningful outcomes without sacrificing humanity or voice.In the Arena: We’re not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers’ industries so we can lead from experience, not theory.Your First 90 DaysDays 1-30: Learn & IntegrateComplete comprehensive onboarding to understand Animalz processes, tools, and cultureShadow customer meetings across enterprise accounts to understand current approachMeet with Sales team to understand enterprise customer acquisition processBegin building relationships with your team members and key stakeholdersReview current customer onboarding processes and identify opportunities for “WOW factor” enhancementsDays 31-60: Assess & PlanTake ownership of 1-2 enterprise customer relationshipsConduct audit of current enterprise content initiatives and delivery processesIdentify opportunities for improving quality control in high-volume scenariosDevelop initial plans for team development and process improvementsBegin assessing the current book of business and develop strategies for growth toward $200K monthly revenueDays 61-90: Lead & TransformOwn all enterprise customer relationships and lead strategic presentationsImplement refined processes for managing high-volume content productionBegin implementing your vision for the enterprise content teamDemonstrate measurable improvements in customer satisfaction and team efficiencyEstablish key metrics tracking for customer retention and account growthWorking ArrangementsLocation: Fully remote, AmericasTimezone Requirements: This specific role will need to work within US time zones (EST/PST) to collaborate effectively with our team and customersCompensation & BenefitsSalary Range: $110,000 – $150,000 USD annually plus possible incentive-based compensationThis role offers competitive compensation with placement within the range based on experience, skills, and demonstrated impact in previous content leadership roles.Health & vision insurance (or wellness stipend for non-US team members)401(k) retirement plan (US only)Unlimited PTO policyFlexible working scheduleTeam lunch stipendDiversity, Equity & InclusionAt Animalz, we believe diverse perspectives make us stronger. We’re committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from varied socioeconomic backgrounds.Equal OpportunityAnimalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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