Senior CRM Manager

Job Summary

A company is looking for a Senior CRM Manager (Reactivations) to lead their reactivation efforts in a remote work environment.

Key Responsibilities

• Design and enhance user experience for dormant leads across reactivation efforts
• Manage campaigns and trigger flows to maximize re-engagement and revenue growth
• Propose new channels and triggers based on research to improve reactivation success

Required Qualifications

• 4+ years of experience in CRM or Lifecycle Marketing
• 5+ years in Email Marketing, Demand Generation, or Growth Marketing
• 2+ years in leadership roles with team management experience
• Basic knowledge of SQL, Email Marketing, SEO, and SEM
• Degree in a quantitative field (e.g., STEM, Economics, etc.)