Job Summary
A company is looking for a Senior Data Analyst (Marketing performance & User Acquisition).
Key Responsibilities
- Build predictive models and scoring pipelines to enhance user value predictions
- Develop statistical models for channel and publisher analytics to optimize budget allocations
- Create data products and self-serve tools to facilitate data-driven decision-making for marketing stakeholders
Required Qualifications
- Expertise in SQL and proficiency in Python or R for data analysis
- Experience in mobile app and/or subscription model analytics
- Ability to navigate the end-to-end data analysis cycle from problem definition to presentation
- Hands-on experience with mobile user acquisition data and media-mix optimization
- Fluency in English is essential for effective communication in a multicultural team
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