Senior Director of Marketing

Job Summary

A company is looking for a Senior Director of Commercial Marketing to lead demand generation and go-to-market strategies.

Key Responsibilities

• Develop and execute a multi-channel commercial marketing strategy to support pipeline growth
• Drive market positioning, messaging, and differentiation
• Plan and manage the company's presence at industry conferences and events

Required Qualifications

• 7+ years of experience in B2B marketing, preferably in digital health or employee benefits
• Proven success in leading marketing initiatives that drive pipeline and revenue
• Experience in event marketing and conference strategy
• Strong understanding of go-to-market motions for employers and health plans
• Hands-on experience with digital marketing tools and platforms