Senior Integrated Marketing Manager

Job Summary

A company is looking for a Senior Integrated Marketing Manager to scale pipeline impact through full-funnel demand campaigns that drive measurable revenue outcomes.

Key Responsibilities

• Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns
• Drive $10M+ in qualified pipeline sourced through campaign activities, focusing on high-intent conversion
• Build collaboration with Sales to co-design plays that fuel pipeline growth and improve win rates

Required Qualifications

• 6-10 years of experience in B2B SaaS marketing, focusing on demand generation and pipeline growth
• Proven ability to drive revenue-impacting campaigns in partnership with Sales and Product Marketing
• Experience marketing to technical or compliance-oriented buyers in regulated industries
• Familiarity with global campaign execution across diverse customer segments
• Hands-on experience with pipeline attribution tools and campaign performance metrics